• London

AMS Design Studio is an award-winning product design studio specialising in watch, jewellery and homeware design.

Over 10 years of pure passion

With over 10 years of industry experience, we are here to help you with all you product design needs. We are truly passionate about what we do, from creating new products to finding manufacturing solutions. We have worked on products that have ranged from retail prices of under £100 to over £1m.

From Design to Production

We specialise in turning ideas into reality. We transform initial concepts into shop-ready products, providing a complete A-Z product design service. Whether you wish to expand on an existing product range or start from scratch, we are here to help.

Brand Development

A great product is only one part of a successful business, and the importance of good branding should never be underestimated. From packaging to photo shoots, we can help you sculpt and strengthen your image, ensuring that every element of what you do is on brand.

The Process


STAGE ONEDesigning






Our Services


We offer an in depth analysis of any existing products and the brand’s target market and aspirations, whilst determining the strengths and weaknesses of the brand.


This step concerns the structure of the collection. Through market research, we identify the creative direction of your brand including trends, colours, materials and price-points.


This can either be a highly inclusive step-by-step process or it can be delivery of a fully finalised design. The designs can be tailored to fit a specific theme or briefing created with or by you.


We work directly with manufacturers to create a shop-ready product. This includes revising prototypes, cost management, day-to-day enquiries and technical revisions.


We act as external advisers for you, helping with buying and sourcing products. This can also include modifying existing products to ensure a global brand identity.

3D Visualisation

AMS Design Studio can offer you 3-D visualisations of your products. This can be part of the design process (for prototyping etc.) or purely for presentation purposes (videos etc.).

Brand Development

We can develop and strengthen your existing brand or work on creating a new brand from scratch. Including brand material such as brand guidelines, photography and catalogues.

Social Media

Together we work on a social media strategy for your brand. This includes elements such as channels, tone of voice and lifestyle.

“They are guns for hire – horology’s very own A-Team – and between Anneke’s creativity and Jerome’s business nous it seems they can solve pretty much anything.”

WatchPro Magazine

Who We Are

AMS Design Studio is an Anglo-Swiss design studio founded in 2010 in Camden Town, London, by Anneke Short and Jerome Robert.

We have designed and produced products including diamond watches, fashion watches, jewellery, greeting cards, coffee cups and more.

Products we have designed have retailed from under £100 to over £1m.

Anneke ShortCo-Founder and Head of Design

Anneke is a British product designer trained in Switzerland, where she worked under some of the biggest names in the industry, designing watches, jewellery and homeware for both renowned global brands and small independents.

Jerome RobertCo-Founder and Head of Development

Jerome is Swiss, born and bred in La Chaux-de-Fonds in the heart of the Swiss watch valley. He has vast experience in product development and providing solutions to all your manufacturing needs.


The Camden Watch Company

The Camden Watch Company is a watch brand created, designed and developed from A-Z by AMS Design Studio.

The Camden Watch Company

The Camden Watch Company timepieces are not only designed in Camden, but inspired by Camden. By it’s rich industrial past and its vibrant, dynamic present.

  • The Camden Watch Company No.88
  • The Camden Watch Company
  • The Camden Watch Company
  • The Camden Watch Company Packaging

Gents Automatic Watch

Product, Watches

Gents Watch Side

Product, Watches

Ladies Bracelet

Jewellery, Product

Diamond Watch

Product, Watches

Alfred Deer Cushion


Les Greedy Cochons


Christmas Survivial Kit


Ladies Sport Watch

Product, Watches

Greeting Cards

Graphic, Product

Diamond Ring

Jewellery, Product

Gents Skeleton Watch

Product, Watches
Ladies Dress Watch

Ladies Dress Watch

Product, Watches

Gents Dual Time Watch

Product, Watches

Silver Charms

Jewellery, Product
Confessions of a Designer

“Confessions” Posters

Graphic, Product

Gents Vintage Watch

Product, Watches

Our Products Have Been Featured In

Get In Touch

Thank you! We have received your message.

AMS Design Studio


Latest Tweet


WatchPro Hot 100

It was a great pleasure to be included in WatchPro Magazine’s inaugral Hot 100 list, a list comprising the UK watch industry’s finest from the creative talents to a number of business leaders and visionaries who collectively keep the industry charging forwards.

You can read the article here.

Notes to my Younger Self

Our co-founder Anneke Short spoke at a Tedx event at the London School of Economics. Entitled ‘Notes to my Younger Self’, her talk is about, if given the chance, the advice that she would like to give to her younger self.

Watch the video here.

The AMS Design Blog

For more inspiration and to follow our day-to-day goings-on, be sure to check out the AMS Design Blog, updated regularly with posts on design, packaging, art and more.

Visit the blog here.